Meet the innovators and upstarts who are inventing the future of business. Their unconventional ideas and groundbreaking strategies can become your business plan for the twenty-first century—a better way to lead, compete, and succeed.
Business as usual is a bust. In industry after industry, the old guard is cutting back and losing ground. Meanwhile, organizations that were once dismissed as upstarts, or "mavericks," are making waves and growing fast. The only way to stand out from the crowd is to stand for something truly original.
That's the lesson behind the companies, executives, and entrepreneurs you'll meet in Mavericks at Work. They have devised exciting new answers to the timeless challenges facing organizations of every size and leaders in every field: how you make strategy, unleash new ideas, connect with customers.
Their success demonstrates that:
- Being different makes all the difference
- The company with the smartest customers wins
- Great leaders are insatiable learners
Mavericks at Work will help you to think bigger, aim higher, and win more decisively.
In today's business climate, organizations with conventional hierarchies and staid business processes are giving way to maverick organizations that serve customers creatively by breaking the rules. Barrett Whitener sounds informed, but he reads with less energy than one expects of a book on revolutionary business practices. What saves the audio is authoritative writing that offers the perfect combination of abstract ideas and concrete (though impersonal) illustrations. The focus is business practices, philosophy, and culture rather than heroes or personalities. It's ultimately a lesson for chess players and bean counters, not artists or visionaries. But while the authors never escape the language of human resources technocrats, it's fascinating to hear how much they know about hiring and developing managerial talent. T.W. 2007 Audies Award Finalist (c) AudioFile 2007, Portland, Maine
William C. Taylor is a cofounder and founding editor of Fast Company. During his tenure, the magazine won numerous awards (including two National Magazine Awards) and earned a passionate following among executives and entrepreneurs. He writes the "Under New Management" column for the New York Times and has published essays and CEO interviews in the Harvard Business Review.
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